Many communicators are turning to video to make their work more engaging. Audiences are certainly lapping it up, via PCs and mobile devices. But what makes for a good video?
In this video, science blogger Derek Muller reflects on the pros and cons - some of the them specific to YouTube - of producing lots of videos or investing time, effort and money in producing higher quality but fewer videos.
Muller has opted for quality, and it shows. It is the reason this video appears here, and it helps to explain Muller's success, even when he strays from his core science topics...
For more like this, see Muller's YouTube channel Veritasium.