12 April 2011

10 Tips From BuzzFeed To Make Your Content Go Viral

Business Insider follows its own rules with a short list of value-adding tips on making your web content popular, whether video, images or text. Based on a lengthy interview with Jon Steinberg, president of media advisory Buzzfeed.

Many of the tips will come as no surprise to anyone familiar with the principles of professional journalism:
- keep it short
- give it a human angle
- make it genuine
- make it engaging, with interactivity
- enable reactions (but please, don't just troll for comments)
- enable re-tweets
- use clear lists
- forget page views and make the content accessible
- use compelling headlines
- use networks