10 Tips From BuzzFeed To Make Your Content Go Viral

Business Insider follows its own rules with a short list of value-adding tips on making your web content popular, whether video, images or text. Based on a lengthy interview with Jon Steinberg, president of media advisory Buzzfeed.

Many of the tips will come as no surprise to anyone familiar with the principles of professional journalism:

- keep it short

- give it a human angle

- make it genuine

- make it engaging, with interactivity

- enable reactions (but please, don't just troll for comments)

- enable re-tweets

- use clear lists

- forget page views and make the content accessible

- use compelling headlines

- use networks

Read more: http://www.businessinsider.com/here-are-10-tips-from-buzzfeed-to-make-your-content-go-viral-2011-4#ixzz1JIpAtAYW

Africans Use Mobile Phones for Roles Beyond Communicating

Africans Use Mobile Phones for Roles Beyond Communicating CIO.com: "African mobile-phone users are increasingly turning to their devices for functions beyond making calls, said speakers at a Massachusetts Institute of Technology panel discussion on Friday."

IDG News Service — African mobile-phone users are increasingly turning to their devices for functions beyond making calls, said speakers at a Massachusetts Institute of Technology panel discussion on Friday.

In a continent with limited infrastructure, phones serve as income boosters, a teaching tool and wallets, according to speakers during a session at the Africa 2.0 forum.

The predominance of pre-paid phones in Africa means that "air time is exactly equivalent to cash," said Nathan Eagle, CEO of Txt Eagle, a company he started in 2008 that aims to help mobile-phone users in developing nations earn income with their handsets.

With Africans spending 10 percent of their yearly income on air time, Eagle said the question becomes: "How can we think of the phone as a mechanism to compensate people?"

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