01 May 2009

How to pitch your social venture to the media

From Social Edge (Skoll Foundation):

Do you need media coverage? And if so, what is the best timing to reach out to journalists?
  • Peg your business to a news event
  • Journalists love celebrities
  • Write an op-ed piece
  • Focus on the solution of the problem
  • What are the results
  • See: guidelines for freelance writers