06 October 2008

Definitions of Communications for Development

The 9th UN Round Table on Communication for Development, 2004, hosted by FAO in Rome:
“Communication for development is about people, who are the drivers of their own development; It contributes to sustainable change for the benefits of the poorest; It is a two way process [and] is about people coming together to identify problems, create solutions and empower the poorest; It is an approach of equal importance to all stakeholders; It is about the co-creation and sharing of knowledge; It respects indigenous knowledge and culture and that local context is key; It is critical to the success of the Millennium Development Goals”

The Rome Consensus: Communication for Development – A major pillar for Development and Change’, statement by The World Congress on Communication for Development, October 2006:

“Communication for Development is a social process based on dialogue using a broad range of tools and methods. It is also about seeking change at different levels including listening, building trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change. It is not public relations or corporate communication.”

Article 6, General Assembly resolution A/RES/51/172, December 1996:
“Communication for Development stresses the needs to support two-way communication systems that enable dialogue and that allow communities to speak out, express their aspirations and concerns, and participate in the decision that relate to their development”

The General Assembly “recognized the relevance for concerned actors, …policymakers and decision makers to attribute increased importance to communication for development and encouraged them to include it … as integral component in the development of projects and programmes”.