21 August 2008

The media as a development tool

OPINION
18 August 2008
By Amos Safo

Recently a group of communications experts and practitioners met in Accra on how both traditional and new media can be harnessed to promote development.

Prof Alfred Opubor suggested that the syllabi taught in African universities and communications institutes should be changed to perhaps, reflect the growing need to use communication as a developmental tool.

The purposeful use of communication as catalysts for social development gave birth to what is now commonly referred to as development communication. How Latin American and Asian countries used and continue to use radio as a driver of economic development has been well documented.

Read more [AllAfrica.com]

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