04 February 2009

Mobile media in developing countries

Internews Europe, part of an international media development organization, has published a great new study on the growth potential of mobile telephones in developing countries and what that means for media organizations in particular.
"The Promise of Ubiquity was commissioned by Internews Europe in order to help the media to understand the exciting potential, the incredible challenges and the perils of refusing to change. What kind of information services can be carried on the mobile now and in the next five years? Is the mobile viable as an information channel even when many new users may be illiterate?"
I particularly like the use of case studies of innovators who have put mobile telephones to new uses and developed new business models. This is clearly an area where 'developed' countries can learn from their less wealthy counterparts.
Read the study for more.